Step-by-Step
SIDE HUSTLE
MASTER COURSE
Turn your passion into a thriving online business, no matter your niche!
Master the art of building a profitable side hustle with our comprehensive digital marketing course that covers everything from settling on an idea to creating and monetizing content to automating lead generation.
1. Digital Marketing Fundamentals
- 1.1 Introduction to Digital Marketing
- Overview of digital marketing
- Importance and impact in today’s business landscape
- Key components and channels
- 1.2 Understanding Consumer Behavior
- Buyer personas and customer journey mapping
- Psychological triggers and behavior patterns
- 1.3 Marketing Research and Data Analytics
- Market research methods
- Tools for data collection and analysis
- Interpreting data to inform strategy
2. Content Marketing
- 2.1 Content Strategy
- Creating a content marketing plan
- Aligning content with brand messaging and goals
- 2.2 Content Creation and Optimization
- Best practices for writing blogs, articles, and social media content
- Video and multimedia content creation
- SEO content optimization
- 2.3 Content Distribution and Promotion
- Channels for content distribution
- Leveraging social media and influencer marketing
- Content syndication and repurposing
3. Social Media Marketing
- 3.1 Social Media Strategy
- Developing a social media marketing plan
- Choosing the right platforms for your brand
- 3.2 Organic Social Media Marketing
- Building a community and engaging with followers
- Best practices for posts, stories, and live sessions
- 3.3 Paid Social Media Advertising
- Running effective ad campaigns on Facebook, Instagram, LinkedIn, etc.
- Targeting and retargeting strategies
- Analyzing and optimizing social media ads
4. Search Engine Optimization (SEO)
- 4.1 SEO Fundamentals
- Introduction to SEO: On-page and off-page
- Keyword research and selection
- 4.2 Technical SEO
- Website structure, mobile optimization, and speed
- Fixing crawl errors and setting up sitemaps
- 4.3 Advanced SEO Strategies
- Link-building techniques
- Voice search optimization
- SEO for eCommerce websites
5. Search Engine Marketing (SEM)
- 5.1 Introduction to SEM
- Differences between SEO and SEM
- Overview of Google Ads and other platforms
- 5.2 Pay-Per-Click (PPC) Campaigns
- Setting up and managing PPC campaigns
- Keyword bidding strategies
- Analyzing and optimizing campaign performance
- 5.3 Display and Video Advertising
- Running display ad campaigns
- YouTube and video ad strategies
- Retargeting through display networks
6. Email Marketing
- 6.1 Email Marketing Strategy
- Building and segmenting email lists
- Creating an email marketing plan
- 6.2 Writing Effective Emails
- Crafting compelling subject lines and email copy
- Personalization and automation techniques
- 6.3 Email Campaign Management
- Tools for email marketing (e.g., Mailchimp, ConvertKit)
- Analyzing email performance: Open rates, click-through rates, and conversions
7. Affiliate Marketing
- 7.1 Introduction to Affiliate Marketing
- 7.2 Choosing the Right Niche
- 7.3 Building a Platform
- 7.4 Finding and Partnering with Affiliate Programs
- 7.5 Driving Traffic to Your Offers
- 7.6 Conversion Optimization
- 7.7 Scaling Your Affiliate Business
- 7.8 Legal and Ethical Considerations
- 7.9 Success Mindset and Ongoing Education
8. E-commerce Marketing
- 8.1 E-commerce Strategy
- Setting up an online store
- Choosing the right e-commerce platform
- 8.2 Conversion Rate Optimization (CRO) for E-commerce
- Best practices for product pages and checkout processes
- Upselling, cross-selling, and customer retention
- 8.3 E-commerce SEO
- Optimizing product pages for search engines
- Managing product reviews and ratings
- 8.4 E-commerce Advertising
- Google Shopping ads and Amazon ads
- Social media ads tailored for e-commerce
9. Marketing Automation and CRM
- 9.1 Introduction to Marketing Automation
- What is marketing automation and why it’s important
- Tools and platforms (e.g., HubSpot, Marketo)
- 9.2 Implementing Marketing Automation
- Setting up automated workflows
- Lead nurturing and scoring
- 9.3 Customer Relationship Management (CRM)
- Overview of CRM systems
- Integrating CRM with other marketing tools
- Using CRM data to inform marketing strategies
10. Analytics and Reporting
- 10.1 Web Analytics
- Setting up and using Google Analytics
- Understanding key metrics: Traffic, bounce rate, etc.
- 10.2 Campaign Performance Analysis
- Analyzing campaign data across different channels
- Reporting and deriving actionable insights
- 10.3 Attribution Modeling
- Understanding attribution in digital marketing
- Using multi-touch attribution to assess campaign effectiveness
11. Digital Marketing Strategy and Planning
- 11.1 Building a Digital Marketing Plan
- Setting objectives and KPIs
- Budgeting and resource allocation
- 11.2 Integrated Marketing Communications
- Combining online and offline marketing efforts
- Cross-channel synergy
- 11.3 Case Studies and Real-World Applications
- Analyzing successful digital marketing strategies
- Lessons learned from industry leaders
12. Advanced Digital Marketing Strategies
- 12.1 Growth Hacking Techniques
- Introduction to growth hacking
- Case studies of rapid growth strategies
- 12.2 Artificial Intelligence in Digital Marketing
- AI tools and their applications in marketing
- Predictive analytics and machine learning
- 12.3 Future Trends in Digital Marketing
- Emerging technologies and platforms
- Preparing for the future of digital marketing
Bonus Modules
- 13.1 Building Your Personal Brand Online
- Personal branding strategies
- Leveraging social media and content
- 13.2 Freelancing and Consulting in Digital Marketing
- Starting and scaling a digital marketing consultancy
- Pricing your services and finding clients